Discover White Label Casinos' new sports betting platform, designed to offer scalable and customizable solutions to igaming operators. Boost your business with live streaming, customized odds, and advanced retention tools.

White Label Casinos has expanded its igaming product portfolio with the launch of White Label Sportsbook, a new platform developed to offer operators a scalable, customizable, and high-performance sports betting solution.

The sportsbook was created in collaboration with a specialized B2B sportsbook provider and is designed to meet modern player and market demands. It marks a strategic move to expand White Label Casinos' service offering beyond casino content, allowing partners to diversify their igaming portfolios through a single integration.

The platform offers live streaming of a wide range of global leagues and sports. A team of over 200 betting operators offers customized odds, allowing operators to cater to specific audience segments rather than relying on standardized data sources.

In addition to basic betting features, the sportsbook includes gamification and engagement tools as standard. These features aim to improve player retention and lifetime value, with capabilities such as risk and fraud management, integrated licensing support, and payment and affiliate solutions to streamline operations.

The launch supports White Label Casinos' ongoing strategy to equip operators with comprehensive igaming solutions and efficiently enter new verticals.

Mathias Hitzfitz , Director of Technical Projects at White Label Casinos, said: “Our new sportsbook is not just an add-on; it’s a core driver of the operator’s growth. With world-class trading, speed, and a player-centric design, we are setting a new standard for what white-label partners should expect.”

“This launch is an exciting evolution of our market-leading offering, ensuring customers can expand their product portfolios with a new vertical, helping them better compete in a crowded market.”

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